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Sales Manager
QAR 8,000 - QAR 10,000 a month
Permanent

Job details

QAR 8,000 - QAR 10,000 a month
Permanent
Doha

Full job description

Turmer Group is an FMCG trading and distribution business operating across Saudi Arabia, Qatar, and Bahrain. We distribute consumer electronics, perfumes, cosmetics, and food, through both principal brands and our in-house brands.

We are looking for an experienced Sales Manager to own the sales plan, demand forecast, and promotions for our Qatar branch. You will lead a team of Sales Executives and oversee field coverage of 15 to 20 promoters and merchandisers across retail outlets. You will work closely with the Operations Manager on inventory and purchasing, and with the Group leadership on brand strategy and pricing.

Key Responsibilities

Sales planning and forecasting

  • Build and maintain the monthly demand forecast by brand, category, and key account, using sales history, market signals, promotions, and seasonality.
  • Set and track sales targets for each Sales Executive, brand, and category.
  • Share forecasts with the Operations Manager to drive purchase planning against brand MOQs and stock cover targets.

Promotions and pricing

  • Plan, propose, and measure promotional campaigns, and report return on investment for each.
  • Recommend pricing and product mix changes for approval by the owners.

Team leadership

  • Lead, coach, and performance-manage five Sales Executives.
  • Oversee promoter coverage and shelf standards through the Sales Executives.
  • Run weekly sales reviews and monthly planning meetings.

Account development

  • Work with Sales Executives to acquire new retail accounts and maintain existing account health.
  • Track receivables with the Sales Executives and support collections.

Reporting

  • Provide monthly sales reports by brand, category, and Sales Executive, with variance analysis against plan.

Key Performance Indicators

  • Revenue against monthly plan (Qatar total and by category)
  • Forecast accuracy at brand-month level (target 85% or above)
  • Promotion return: incremental gross margin less promotion cost, relative to promotion cost
  • Gross margin by brand and category
  • New accounts opened and their first-quarter revenue
  • Team collections: share of receivables over 60 days

Requirements

Essential

  • Minimum 10 years’ experience in Qatar & FMCG sales, distribution, or key-account management, with at least 2 years managing a sales team
  • Demonstrated experience running promotions and measuring their results
  • Strong working knowledge of Excel; comfortable with forecasting and sales analysis
  • Fluent English, both written and spoken; Arabic is a strong advantage
  • Experience with retail chains and modern trade in Qatar

Desirable

  • Experience with principal brands, including MOQ and order planning
  • Experience across multiple categories (electronics, perfumes, cosmetics, or food)
  • Familiarity with distribution systems and ERP tools (we are migrating to Odoo)

Personal Attributes

  • Commercially minded, with a clear focus on margin as well as volume
  • Disciplined about data, targets, and follow-through
  • Able to work within a family-owned business, respecting existing relationships while introducing professional processes
  • Comfortable coaching a team and building capability in younger staff

Pay: QAR8,000.00 - QAR10,000.00 per month

Work Location: In person

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